Easy list management through Nexus.
It doesn’t matter what the size of your email list is. With Nexus we can manage or help you manage your opted-in subscribers, your unsubscribers, and your bounced back emails. All three of these steps are important in your reputation management and in reaching your email marketing goals.
Segment your lists by demographic or purchasing history. With Nexus, it’s easy.
Years ago when email marketing was just coming together, companies had to keep track of unsubscribes and subscribes using a spreadsheet. While we like to use spreadsheets when analyzing data, there’s no need when it comes to managing your lists.
Nexus can take care of your mail list for you. We will add your new subscribers, remove those that unsubscribe, react to spam complaints, and fix email addresses that bounced back. Let us help you with email so you can focus on what’s really important to your business.
Each Nexus email template includes a link to subscription preferences. With one easy click, any email recipient can opt-out of your email list. On that same note, if an email is forwarded to a friend, then the recipient can opt-in to your email list with one simple step. Our Preferences Center gives each person you email the ability to manage their email address and preferences simply.
The Nexus email system allows you to enter specific information about each individual subscriber. For example, you can input first names, birth dates, locations, company names, purchasing preferences, or anything else you want. This personalized information is good for two reasons.
First, you can create targeted email lists based on particular information. Want to send an email to everyone on the east coast? No problem. Only want to send an email to women? Easy. Looking to contact all previous buyers of a particular product? Consider it done.
Second, research has shown that email recipients are more likely to read an email if it is personally addressed to them. In other words, if you put your subscriber’s name at the top of your email, then they’ll probably read more.
Sign up
We can provide you with a simple form that will encourage website visitors to sign up for your emails.
Special information
Within your email list you can add special information about each individual subscriber, such as first name, company name, or buying preferences, for example.
Targeted emails
Segment your email list so you can send emails to particular groups and track results.
Download
At any time you can download your email subscriber list onto your computer.
Opt-in and opt-out
Every email includes a link for subscription preferences. Modify those pages to match your branding efforts.
Avoid spam
Create a suppression list so that you don’t ever send emails to subscribers who opted-out or marked you as spam. .
Verify
When someone opts-in to your list, confirm they are who they say they are.
List RSS
See who is new to your list without ever logging in to Nexus.
Self-managed subscribers
Email recipients can change their address or email preferences on their own.
Easy data upload
Easily upload email addresses into your Nexus account.
Get personal
Personalize every email for read and click-through rates.